Sergio Caldas is a creative director and visual artist who make ideas happen through cross media platforms. A full service creative professional, has a wide and diverse background, ranging from diverse market segments.
Who Am I?
I’m a creative problem-solver, detail-oriented professional with experience planning, producing, shooting, editing many types of media for consumption on television, advertising, rich media and live events. I have a bachelor’s degree in Digital Multimedia for Unisul Univesity.
As a multipotentialite professional, I’ve worn a lot of different hats during my carreer. In the late 90s, I started as a web developer, making websites, e-commerce and online applications. With the experience and a lot of new skills learned, I started to be hired as a project manager, position that I still act in most of my projects.
In the meanhile, I worked (and still am) as an independent production/stage manager in music festivals, live shows and corporate events around the country, focused on international gigs through Brazil. After almost 20 years, I worked with artists like Foo Fighters, Black Sabbath, Slash, Marroon 5, Pearl Jam and many many others.
Did I told that I’m a musician too? Well, yes. I started to play and travel around the country (and some far away places) around ‘98. Deeply involved in the music business, I started a P&R/content marketing office focused in music branding and digital strategies for bands and artists called Crypta Music. Our artists worked together with brands like Converse, Hang Loose, Faith Co., playing worldwide, releasing records, and touring all over.
Some years later, I started my own production company, Subverse, making high impact multimedia storytelling solutions for business and brands on TV, internet, mobile and rich media, for clients like Grupo RBS, SBT, Plaza Hoteis, Coca-Cola, Claro.
In 2017 aired my first TV show as a producer and director, called “O Ben Para Todo Mal”, a series of interviews with ‘black sheep parents’, like rockers and out of step people, in Music Box Brazil, a nationwide cable channel with more than 11 million subscribers.