Coletivo Reciclagem

Vonpar/Coca-Cola

Briefing

The “Recycling Collective”, an initiative of the Coca-Cola Brazil Institute, aims to empower and professionalize recycling cooperatives and strengthen their insertion in the formal chain, generating more efficiency, networking, fair income and a dignified environment for waste pickers.

Solution

Produce a mini-documentary about key characters of the collective, telling their life stories and daily routine in the collectors’ cooperative, which now had machines acquired through partnership with the Collective.